Team effectiveness

Culture eats strategy for breakfast

Pay attention - "for breakfast." What exactly does it mean?

You're a CEO who's ready to grow your company. You've studied your market, made a solid plan, and set clear goals with your team. You made a strategy, well-done.

But wait—there's a crucial factor to consider.

You've probably heard the saying, "Culture eats strategy for breakfast." It means that while strategy is essential, it's the culture of your company that drives success. Without a strong culture, your plans might not take you where you want to go.

Imagine a person full of reformist enthusiasm comes into the company: starts one thing, then another, and another — boiling, sparkling, waving the sword...... A year goes by, and you look at him — and he's just like everyone else around: once dreamed of transforming bureaucracy into entrepreneurship, but now he's ended up multiplying bureaucracy himself — demanding reports about the number of entrepreneurial ideas. His enthusiasm and his dreams were "consumed" by the culture, such a pity...

And culture also loves to swallow up new management systems. Let's say, we decided to implement KPIs with the purpose of focusing everyone on the final result. But after breakfast, what do we see — we do have KPIs, but they're all focused on processes, like "quantity of pending tasks." Culture devoured our innovation...

However, sometimes a strong culture can have the opposite effect: for example, a lazy person enters a culture of hard work and enthusiasm— a year passes — and there he is, working on weekends. You can't argue with it, culture is stronger...

Traditionally, strategies are given a central place, but defining a strategy without considering the corporate culture of the company is like swimming against the current. The point is that even the most well-thought-out and effective strategy is doomed to fail if it is not supported by the appropriate corporate culture.

Corporate culture is a set of beliefs held by employees that influence their behavior. Misalignment between corporate culture and current business requirements reduces the likelihood of organizational transformation success by 10 times and is the primary obstacle to strategy implementation.

Team coaching is one of the methods which contributes to changing corporate culture by promoting alignment around cultural values and behaviors, focusing on improving communication and collaboration within teams as well as supporting leadership development.