Talks that change lives

Change your life by changing your way of thinking



Talks that change lives
Change your life by changing your way of thinking
with exponential coaching



Talks that change lives
Change your life by changing your way of thinking
"Between stimulus and response there is a space. In that space is our POWER to choose our response. In our response lies our growth and our freedom"
Viktor E. Frankl
My name is Maria Klyukina, and I’m a certified Life Performance Coach.
I work with relationships on both personal and professional levels—helping you build a stronger connection with yourself, your team, and your partner.
My name is Maria Klyukina, and I’m a certified Life Performance Coach.
I work with relationships on both personal and professional levels—helping you build a stronger connection with yourself, your team, and your partner.
My name is Maria Klyukina, and I’m a certified Life Performance Coach.


I work with relationships on both personal and professional levels—helping you build a stronger connection with yourself, your team, and your partner.
My main areas of work:
My main areas of work:

My mission

to guide you in developing the understanding and skills needed to build strong, lasting connections—both with others and with yourself. I’m here to support your growth, helping you navigate the complexities of relationships with confidence and clarity.

My mission

to guide you in developing the understanding and skills needed to build strong, lasting connections—both with others and with yourself. I’m here to support your growth, helping you navigate the complexities of relationships with confidence and clarity.

I believe

that real change starts with understanding ourselves. When we truly know who we are, we’re no longer disturbed by imposed values or others' expectations.

I believe

that real change starts with understanding ourselves. When we truly know who we are, we’re no longer disturbed by imposed values or others' expectations.
Knowing yourself feels like “arriving home”—it means being honest about your wishes, emotions, goals, and fears, and seeing people and reality clearly. This self-awareness brings peace and purpose, allowing you to make decisions that align with your true self and build fulfilling relationships.
Knowing yourself feels like “arriving home”—it means being honest about your wishes, emotions, goals, and fears, and seeing people and reality clearly. This self-awareness brings peace and purpose, allowing you to make decisions that align with your true self and build fulfilling relationships.

My role

is not to add something new to you, but to help you let go of what isn’t truly yours or no longer serves you.

My role

is not to add something new to you, but to help you let go of what isn’t truly yours or no longer serves you.
My approach is authentic
  • unlike traditional coaching that focuses mainly on specific goals, I go deeper. I incorporate elements of therapy to help you not only achieve your goals but also become the person who can reach them with ease.
  • I focus on skill transfer and emotional education, ensuring that you can continue your transformation and journey successfully, even after our work together is complete.
  • I use the Big5 personality and metaprograms tests to work more efficiently and regularly assess progress.
My approach is authentic
  • unlike traditional coaching that focuses mainly on specific goals, I go deeper. I incorporate elements of therapy to help you not only achieve your goals but also become the person who can reach them with ease.
  • I focus on skill transfer and emotional education, ensuring that you can continue your transformation and journey successfully, even after our work together is complete.
  • I use the Big5 personality and metaprograms tests to work more efficiently and regularly assess progress.
About me
Transformational coaching, transformational coaching in switzerland

My career path has been rich and varied for the past 20 years. I was working as financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.
Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.
I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
I offer free diagnostic consultation
This session will last approx. 50 mins and I will:

understand your problem and desired outcome
—provide feedback
explain MCP coaching method and planning of our sessions.
Once the call is finished, you will have a clear picture of how we can work together and what our next steps are.

I won’t:
—feel sorry for you
—give unrealistic expectations
—speak abstractly and generally
—share success stories of my clients
—use esoteric or any other magic methods
I offer free diagnostic consultation
This session will last approx. 50 mins and I will:

understand your problem and desired outcome
—provide feedback
explain MCP coaching method and planning of our sessions.
Once the call is finished, you will have a clear picture of how we can work together and what our next steps are.

I won’t:
—feel sorry for you
—give unrealistic expectations
—speak abstractly and generally
—share success stories of my clients
—use esoteric or any other magic methods
Diplomas and certificates

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