Talks that change lives

Change your life by changing your way of thinking
Talks that will change
your life
Change your life by changing your way of thinking
"Between stimulus and response there is a space. In that space is our POWER to choose our response. In our response lies our growth and our freedom"
Viktor E. Frankl
Generally, you don’t feel bad; your life looks good enough. And this 'good enough' is exactly what confuses you. You don’t know where to start in order to feel better and happier. You see plenty of advice in books, social media, which look rights and good things to do, but you still fail to take action…

You feel sometimes or even all the time:
Transformational coaching, transformational coaching in switzerland
Generally, you don’t feel bad; your life looks good enough. And this 'good enough' is exactly what confuses you. You don’t know where to start in order to feel better and happier. You see plenty of advice in books, social media, which look rights and good things to do, but you still fail to take action…

You feel sometimes or even all the time:
among your friends and maybe even in your family
about where your life is going and which choices to make
in some problems that seem like a never-ending trap
at work and in private
because your relationships don’t go as you’d like them to go
changes in your life or making wrong decisions
Transformational coaching, transformational coaching in switzerland
I have an ANSWER for you.

All these pieces of advice in books don’t work, and we don’t become a NEW person if we continue thinking in the OLD way. We cannot keep our current way of thinking and expect that, by some magical advice, our life will dramatically change soon. And it also doesn’t work to start doing things in a different way while remaining the same person as we are today. We can’t create our desired future if we continue to think from the past.

Looks like a never-ending circle, no?
I understand, and I know how it feels.

It’s not as terrible as it might look, and this is how you can feel instead
I have an ANSWER for you.

All these pieces of advice in books don’t work, and we don’t become a NEW person if we continue thinking in the OLD way. We cannot keep our current way of thinking and expect that, by some magical advice, our life will dramatically change soon. And it also doesn’t work to start doing things in a different way while remaining the same person as we are today. We can’t create our desired future if we continue to think from the past.

Looks like a never-ending circle, no?
I understand, and I know how it feels.

It’s not as terrible as it might look, and this is how you can feel instead.
Transformational coaching, transformational coaching in switzerland
in being yourself and following your values and goals
which will earn you respect from others
to take action and accomplish goals
Finding
Acting with
Feeling
in each day of your life
with people you love
for better life quality
Seeing
Enhancing
Using your inner
Transformational coaching, transformational coaching in switzerland
Neuropsychology suggests that we typically only consciously recognize about 5% of our thoughts. Just think about it, only 5%! And who is in control of the remaining 95%? How do we react, and how do we make life decisions if we don’t actually understand why we think what we think? Is it an illusion? Are we deceiving ourselves?
You can’t create space for growth if your mind is filled with "garbage." You need to clear it of all nonsense; otherwise, you will not see things right in front of your nose because you are preoccupied with your filters.
Neuropsychology suggests that we typically only consciously recognize about 5% of our thoughts. Just think about it, only 5%! And who is in control of the remaining 95%? How do we react, and how do we make life decisions if we don’t actually understand why we think what we think? Is it an illusion? Are we deceiving ourselves?
You can’t create space for growth if your mind is filled with "garbage." You need to clear it of all nonsense; otherwise, you will not see things right in front of your nose because you are preoccupied with your filters.
Transformational coaching, transformational coaching in switzerland
About me
Transformational coaching, transformational coaching in switzerland

My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.

My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.
Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.
I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
During a single session, you can find a solution to a particular problem or improve your emotional state. However, "some things just take time". We need time to train your brain to think in a new way, to recognize life traps, and to adapt your body and your reactions in a more effective way

That’s why I propose to my clients a minimum of 12 sessions for positive results and 30 sessions for stable results.
"You can’t produce a baby in one month by getting nine women pregnant, some things just take time"

Warren Buffet
Transformational coaching, transformational coaching in switzerland
Price
One time consultation
5 coaching consultations
Package 10 consultations
150 СHF
600 СHF
1 000 СHF

Here’s how we’ll work together

  • You will do 2 tests:
    — BigFive — five-factor personality test
    — MCP — MetaCognitive Programs
  • We will meet weekly in Zoom for 50−60 minutes sessions
  • After each session, you will receive a reflection on the session
  • Assessment of progress after every 5 sessions and adaptation of our program as needed
I offer free diagnostic consultation
This session will last approx. 50 mins and I will:
— understand your problem and desired outcome
— provide feedback
— explain MCP coaching method and planning of our sessions.
Once the call is finished, you will have a clear picture of how we can work together and what our next steps are.

I won’t:
— feel sorry for you
— give unrealistic expectations
— speak abstractly and generally
— share success stories of my clients
— use esoteric or any other magic methods

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    Exponential Coaching

    Affective Blocks: The Key to Emotional Resilience. Part 3

    Affective Blocks: The Key to Emotional Resilience. Part 3

    Imagine facing a serious crisis—someone close to you is in intensive care, or you’ve received a devastating diagnosis. Something happens that is completely beyond your control. This is the moment when anxiety peaks. The psyche is confronted with uncertainty, emotions intensify, and the feeling of helplessness takes over. This is when pathological affective blocks become activated.

    When a person feels they have lost control, the psyche tries to construct a version of the future. If a pathological block is triggered, this future takes on a catastrophic shape. The mind no longer perceives reality as it is. Instead, it sees the present as merely a prelude to an inevitable disaster. The person doesn’t just experience anxiety—they start living in anticipation of the worst. The more they predict failure or suffering, the stronger their anxiety grows, which in turn reinforces the pathological block. It’s not just a vicious cycle—it’s a tightening loop.

    Why does the psyche do this? Because this entire process is a release mechanism. Affective blocks serve, above all, as a way to discharge built-up emotional tension. The psyche escalates anxiety until it reaches its peak and then redirects the pressure toward the most vulnerable area of a person’s life. Suddenly, there is a clear reason to suffer. At first, everything feels overwhelming—panic, fear, distress—but then, out of nowhere, the person finds a reason to cry, withdraw, or feel sorry for themselves.

    Here lies the paradox: at the peak of distress, tension drops. The person still feels sadness, grief, or despair—but at the same time, they experience a strange sense of relief. This is because the psyche has closed the affective block.

    But does this process truly serve us? The cost of this relief is often too high, as it doesn’t actually resolve the anxiety—it distorts reality itself.

    When a person has healthy affective blocks, their psyche can handle uncertainty by maintaining a constructive outlook: “Things will work out”. The mind does not leave uncertainty undefined—it always generates a version of the future. If affective blocks are dysfunctional, the future appears catastrophic. If they are healthy, the psyche keeps energy in the present, allowing for a realistic yet adaptive approach. This is why the phrase "let’s wait and see" doesn’t work at the level of affective blocks—because the mind will construct a future. The difference is whether that future is driven by fear or by resilience.
    This raises an important question: if a situation is unpredictable and beyond our control, how does the mind react? It automatically tries to fill in the missing pieces—even when there’s no real reason to do so. In doing this, a person unknowingly shifts their mental energy toward the future, focusing on what might happen instead of what is happening. The moment this energy moves away from the present and into an imagined "tomorrow," the person loses touch with reality.

    As long as anxiety remains manageable, a person continues to perceive the world clearly, recognize opportunities, and find solutions. This is the psyche’s key function—to maintain connection with reality. If this connection is lost, if anxiety becomes too strong, the person collapses into pathological states.

    Healthy affective blocks prevent the psyche from drowning in fear. The more a person develops these healthy mechanisms, the less susceptible they are to irrational anxiety. They function as shock absorbers, preventing emotional energy from spiraling into an uncontrollable future.

    So how can you tell if your affective blocks are working properly? It’s simple: if you are truly present in the moment, you are not obsessing over tomorrow. A healthy psyche directs all its energy toward the present task. If someone is sick, their thoughts shouldn’t be on when they’ll recover, but on what they can do today.

    The psyche only has energy for this moment. When affective blocks function correctly, they keep energy grounded in the present, maintaining clarity and connection with reality. If the mind isn’t constantly offloading energy into endless worries, it can find solutions in the here and now.

    The only real indicator of a well-functioning psyche is this: where are your thoughts?

    But when a person falls into a dysfunctional affective block, the psyche receives a different signal: “What’s the point?” If the mind believes that nothing meaningful lies ahead, it begins to withhold energy. This is the mechanism of apathy and procrastination.

    If you push someone hard enough—if you create painful pressure about the future—they might force themselves to act. But if action is driven only by willpower and pressure, it won’t last.

    Any process that relies on force, obligation, or internal pressure is destined to collapse. People try to push forward with thoughts like “I have to” or “I should”, but if the psyche isn’t providing energy for action, it won’t work.

    This is why someone with a broken leg won’t be motivated by hearing “Come on, you can do it!” If their mind is consumed by thoughts of how much they’ve already lost, they won’t respond to external pressure. When someone is trapped in a pathological affective block, their psyche tells them: "Everything is pointless."

    But even when only traces of healthy affective blocks remain, the right actions can help restore balance. The key is simple: don’t give your energy away to the future—bring it back to the present.
    Inspired by the lecture of Ekaterina Sokalskaya on affective blocks and emotional resilience.