Talks that change lives

Change your life by changing your way of thinking
Talks that will change
your life
Change your life by changing your way of thinking
"Between stimulus and response there is a space. In that space is our POWER to choose our response. In our response lies our growth and our freedom"
Viktor E. Frankl
Generally, you don’t feel bad; your life looks good enough. And this 'good enough' is exactly what confuses you. You don’t know where to start in order to feel better and happier. You see plenty of advice in books, social media, which look rights and good things to do, but you still fail to take action…

You feel sometimes or even all the time:
Transformational coaching, transformational coaching in switzerland
Generally, you don’t feel bad; your life looks good enough. And this 'good enough' is exactly what confuses you. You don’t know where to start in order to feel better and happier. You see plenty of advice in books, social media, which look rights and good things to do, but you still fail to take action…

You feel sometimes or even all the time:
among your friends and maybe even in your family
about where your life is going and which choices to make
in some problems that seem like a never-ending trap
at work and in private
because your relationships don’t go as you’d like them to go
changes in your life or making wrong decisions
Transformational coaching, transformational coaching in switzerland
I have an ANSWER for you.

All these pieces of advice in books don’t work, and we don’t become a NEW person if we continue thinking in the OLD way. We cannot keep our current way of thinking and expect that, by some magical advice, our life will dramatically change soon. And it also doesn’t work to start doing things in a different way while remaining the same person as we are today. We can’t create our desired future if we continue to think from the past.

Looks like a never-ending circle, no?
I understand, and I know how it feels.

It’s not as terrible as it might look, and this is how you can feel instead
I have an ANSWER for you.

All these pieces of advice in books don’t work, and we don’t become a NEW person if we continue thinking in the OLD way. We cannot keep our current way of thinking and expect that, by some magical advice, our life will dramatically change soon. And it also doesn’t work to start doing things in a different way while remaining the same person as we are today. We can’t create our desired future if we continue to think from the past.

Looks like a never-ending circle, no?
I understand, and I know how it feels.

It’s not as terrible as it might look, and this is how you can feel instead.
Transformational coaching, transformational coaching in switzerland
in being yourself and following your values and goals
which will earn you respect from others
to take action and accomplish goals
Finding
Acting with
Feeling
in each day of your life
with people you love
for better life quality
Seeing
Enhancing
Using your inner
Transformational coaching, transformational coaching in switzerland
Neuropsychology suggests that we typically only consciously recognize about 5% of our thoughts. Just think about it, only 5%! And who is in control of the remaining 95%? How do we react, and how do we make life decisions if we don’t actually understand why we think what we think? Is it an illusion? Are we deceiving ourselves?
You can’t create space for growth if your mind is filled with "garbage." You need to clear it of all nonsense; otherwise, you will not see things right in front of your nose because you are preoccupied with your filters.
Neuropsychology suggests that we typically only consciously recognize about 5% of our thoughts. Just think about it, only 5%! And who is in control of the remaining 95%? How do we react, and how do we make life decisions if we don’t actually understand why we think what we think? Is it an illusion? Are we deceiving ourselves?
You can’t create space for growth if your mind is filled with "garbage." You need to clear it of all nonsense; otherwise, you will not see things right in front of your nose because you are preoccupied with your filters.
Transformational coaching, transformational coaching in switzerland
About me
Transformational coaching, transformational coaching in switzerland

My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.

My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.

I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.
Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
My name is Maria Klyukina and I am a Transformational coach.

My career path has been rich and varied for the past 20 years. I was working as a financial analyst in well-established multinational corporations in Russia and Switzerland, where I moved 15 years ago. I had a chance to collaborate with remarkable individuals on exciting projects.
I changed my analytical focus from business to people when I realized that their stories and goals are more captivating and complex. Transforming a business for success is quite doable, but dealing with the complexities of the human mind is genuinely challenging.

Rather than implementing changes within companies, I’ve come to value more the happiness and personal development of people. It brings me happiness to observe people finding serenity and defining their unique life direction.

I won’t simply guide you from point A to some imaginary point B because, in life, there isn’t a fixed destination. Instead, I’ll accompany you on a fascinating journey of self-discovery, exploring your thoughts, feelings, desires, and happiness. It’s not about reaching point B; it’s about embracing the vast, wonderful place that is your unique life.
During a single session, you can find a solution to a particular problem or improve your emotional state. However, "some things just take time". We need time to train your brain to think in a new way, to recognize life traps, and to adapt your body and your reactions in a more effective way

That’s why I propose to my clients a minimum of 12 sessions for positive results and 30 sessions for stable results.
"You can’t produce a baby in one month by getting nine women pregnant, some things just take time"

Warren Buffet
Transformational coaching, transformational coaching in switzerland
Price
One time consultation
5 coaching consultations
Package 10 consultations
150 СHF
600 СHF
1 000 СHF

Here’s how we’ll work together

  • You will do 2 tests:
    — BigFive — five-factor personality test
    — MCP — MetaCognitive Programs
  • We will meet weekly in Zoom for 50−60 minutes sessions
  • After each session, you will receive a reflection on the session
  • Assessment of progress after every 5 sessions and adaptation of our program as needed
I offer free diagnostic consultation
This session will last approx. 50 mins and I will:
— understand your problem and desired outcome
— provide feedback
— explain MCP coaching method and planning of our sessions.
Once the call is finished, you will have a clear picture of how we can work together and what our next steps are.

I won’t:
— feel sorry for you
— give unrealistic expectations
— speak abstractly and generally
— share success stories of my clients
— use esoteric or any other magic methods

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    Exponential Coaching

    Affective Blocks: The Key to Emotional Resilience. Part 2

    Affective Blocks: The Key to Emotional Resilience. Part 2

    Thanks to affective blocks, we develop a certain level of discomfort that remains manageable. This discomfort doesn’t bother me because I know with certainty that it will pass, my needs will be met, and comfort will return. But beyond this manageable discomfort, there comes a point where it becomes significant—I no longer just tolerate it; I demand relief. A child, for example, expects their mother to rush in and provide what they need.

    This manageable discomfort is often mistaken for patience. But in reality, the psyche doesn’t register it as patience at all. The person simply doesn’t notice this phase because, in their perception, “everything is fine.” They are already in a state of internal comfort, as their psyche no longer perceives the situation as a problem.

    However, when discomfort becomes unbearable, a person turns into an “inflamed problem solver”—they must urgently find a new apartment, get a job, or fix their child’s bad grade. In this state, they lose the ability to see the bigger picture. Their focus narrows to a single task: “I must fix this right now.” It’s the same mechanism we see in a child throwing a tantrum over a cookie—their psyche is locked onto one need, and no amount of reasoning will help. For an adult, it might look like panicked job applications after being laid off—not in pursuit of the right job, but simply any job. In this mindset, they fail to see the possibilities life is offering them.

    Understanding how affective blocks work is key not only to interacting with children but also to managing ourselves. If we constantly fight against ourselves, no amount of forced calm will help. The goal is not just to endure discomfort but to make it manageable, so the psyche remains open. Only then can we truly hear what the world is offering us, shift into a new state, and get what we genuinely need.

    How can we work with this?

    First, we need to quiet the reptilian brain, which, under stress, screams, “This is the end! Run!” and floods the body with adrenaline. Many people unknowingly chase adrenaline—through constant stress, extreme emotional swings (hot-cold, tension-relaxation)—which ultimately overwhelms their nervous system.

    Second, we must train ourselves to pause, using breathing techniques and awareness of our affective blocks. Simply saying “Wait” to ourselves in a stressful moment can help regain control and prevent us from spiraling into panic.

    Our real task is to restore the ability to self-soothe and maintain inner stability. Only then can discomfort stop controlling us, allowing us to stay in touch with reality, recognize opportunities, and make conscious choices.

    "I can"

    There is an interesting study involving two groups of men (100 participants in each) and one group of women (100 participants of various ages, temperaments, and social backgrounds).

    The first group of men is placed in a room and given extremely difficult math problems—practically unsolvable. The second group is also told they will be solving highly challenging problems, but in reality, they receive fairly simple, high school-level tasks.

    All the men believe that the purpose of the study is to assess their mathematical abilities. They work hard to solve the problems. Most of the first group struggles and fails, while the second group solves their tasks with ease. However, both groups were led to believe the problems were very difficult.

    Then, the researchers ask them to take part in another part of the study. They are introduced to the group of women and asked to choose one with whom they would consider starting a relationship.

    What do you think happens?

    The men from the second group, who had solved their easy problems but believed they had accomplished something truly difficult, received praise and felt a strong sense of confidence. When they interacted with the women, they boldly pursued relationships with those they found the most attractive.

    Meanwhile, the men from the first group, who had struggled with the actual difficult problems and failed, approached the situation differently. Their self-esteem had dropped, their level of ambition decreased, and their choices were much more reserved.

    Despite identical conditions—the same experimental format, the same types of tasks—what changed dramatically was their perception of themselves. The way a person evaluates their abilities in the moment shapes their decisions, their expectations, and their standards in career, salary, and personal relationships.

    Of course, expectations will eventually meet reality. But if a person walks away from an experience with the feeling "I can", their entire outlook shifts. They engage with the world differently, set higher goals, and pursue greater opportunities.

    What does the state of "I can" give us? No matter the circumstances, when a person feels that they can, every action gains meaning. The psyche holds onto the belief that the situation can improve.

    But what is the opposite of "I can"? The state of "there is no meaning".

    This is not just a lack of confidence—it’s the loss of an internal driving force. When discomfort becomes overwhelming, the psyche collapses into a state similar to early childhood, where everything feels chaotic and uncontrollable.

    Everyone has experienced this at some point in life: "The world is against me»,"My partner is awful", "Buses are always late", "Of course, it had to snow today, just when I’m in a rush."

    When a person falls into this mindset, everything feels pointless. There is no energy to move forward, no desire to act, no motivation to change anything.

    This is why apathy is so powerful—without meaning, there is no movement.

    What restarts the psyche’s engine?

    It’s not just the belief "I can", and it’s not a feeling of omnipotence. It’s the presence of meaning.

    This internal force is what makes a person say "yes" to life—or, alternatively, ask "why bother?" That "why bother?" is a clear sign of an affective block shutting down.

    Changing your mood is relatively easy—there are many psychological techniques for that. But try changing your sense of meaning. Meaning is the currency of the psyche. The mind either grants it, like a bank approving a loan, or blocks access: "Sorry, you are not creditworthy."
    This article is inspired by the lecture of Ekaterina Sokalskaya on affective blocks and emotional resilience.